Todd Cunningham, Director of the Media Impact Project, leads an interdisciplinary team of skilled researchers and data specialists at the Norman Lear Center of the University of Southern California’s Annenberg School for Communication and Journalism. This team develops new tools and methods for measuring media’s ability to motivate social action. During Cunningham’s 15 years at Viacom, he helped establish the company as a global leader in applying traditional and non-traditional research methods to quantify the value of engagement and a number of other industry-leading applied insights advances. The market research veteran also worked with leaders from the private and non-profit sectors to develop actionable campaigns designed to connect with a shape-shifting media culture and consumer. In 2003, Cunningham was named one of Brandweek’s “Marketers of the Year.”
