It's time to stop using page views, unique visitors, likes and followers. Find out how news organizations can use data to make decisions that lead to better engaged audiences.
— This session will have recorded audio
Speakers
![](https://ona13.journalists.org/wp-content/plugins/ona-archive/sites/ona13/wp-content/uploads/sites/7/2013/10/f-17-13-7648346_SkTP99VL_DanaChinn4340.jpg%3Fw=120&h=150&crop=1)
Dana Chinn - Lecturer, USC Annenberg School for Communication & Journalism
@danachinn | http://annenberg.usc.edu
![](https://ona13.journalists.org/wp-content/plugins/ona-archive/sites/ona13/wp-content/uploads/sites/7/2013/10/f-17-13-7662054_RCSHtjPJ_Connelly_headshot52.jpg%3Fw=120&h=150&crop=1)
Todd Cunningham - Director, Media Impact Project
@mcunningham8 | http://mediaimpactproject.org
![](https://ona13.journalists.org/wp-content/plugins/ona-archive/sites/ona13/wp-content/uploads/sites/7/2013/10/f-17-13-7653998_23w0I8N3_James-Headshot.jpg%3Fw=120&h=150&crop=1)
James G. Robinson - Director, News Analytics, The New York Times
@JamesGRobinson | http://www.akazelig.com
![](https://ona13.journalists.org/wp-content/plugins/ona-archive/sites/ona13/wp-content/uploads/sites/7/2013/10/f-17-13-7683346_ttkGYE2J_headshot.jpg%3Fw=150&h=150&crop=1)
Daniel Sieberg - Head of Media Outreach, Google
@siebergd | http://google.com/mediatools