Kelly McBride is a writer, teacher and one of the country's leading voices when it comes to media ethics. She has been on faculty at The Poynter Institute since 2002. The world’s largest newsrooms, including the New York Times, the Washington Post, CNN, NPR and the BBC, frequently quote her expertise in their stories. Kelly directs Poynter’s Sense-Making Project, an initiative examining the transformation of journalism from a profession for a few to a civic obligation of many, the values of the Fifth Estate and the effects of technology on democracy. Kelly was the lead writer on ESPN’s Poynter Review Project. She is the co-editor, along with Tom Rosenstiel, of a book: The New Ethics of Journalism: Principles for the 21st Century, which features essays by 14 thought leaders and practitioners, as well as a new code of ethics for journalists and people who care about journalism.