James G. Robinson is the Director of News Analytics at the New York Times, where he helps journalists and editors use audience insights to get smarter about how they produce, promote and publish the Times online. Before joining the Times, he built and ran BaseballLibrary.com, which aggregated dozens of print baseball reference books into a 20,000-page hypertext narrative of baseball history. His first job at the Times was as a product manager, coordinating a complete redesign and expansion of the online travel section, after which he helped build the Times’ overall analytics capabilities as the company’s first director of web analytics. A native New Yorker, James received his master's degree in Interactive Telecommunications from NYU's Tisch School of the Arts. He has taught at NYU and Columbia’s School of Journalism.