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ONA13 is sponsored by the University of Colorado-Boulder.

To decide what to focus on first, all ONA participants are invited to an interactive workshop Thursday afternoon. The #ONA2013ethics conversation, to continue later Thursday and Friday at an ethics table in the Midway, is aimed at setting priorities, coming up with a structure for the initiative and identifying volunteers to help lead it.

Possible topics include UGC verification, online corrections, advertising standards, drone photography and the expunging of items from online archives. There’s also the host of new people in the newsroom: app developers, data wranglers and others who weren’t born to the world of journalism. What ethical training do they need — and what can they teach traditional journalists?

Our international group of panelists represent traditional media, new media and the world of academia. They will speak only briefly, then break into groups with you to discuss your needs. International participants are particularly welcome to help give the initiative a worldwide scope. Come join us!

Tom Kent is deputy managing editor and standards editor at the Associated Press. 

WASHINGTON

Since June, The Guardian louis vuitton sofia coppola has been publishing top-secret digital files provided by Edward Snowden, a former contract employee of the National Security Agency (NSA), focusing on NSA’s monitoring of doudoune moncler homme millions of phone calls and e-mails as well as the private deliberations of allied governments. In the past, The Guardian also broke the phone-hacking scandal in Britain and worked in partnership with The New York Times to release documents from WikiLeaks.

The panel discussion, at 9 am E.T., Saturday, Oct. 19, will focus on how to accurately hold government accountable louis vuitton toile damier geant and what journalists — and the public — should know about emerging technology during a time of unprecedented surveillance and data collection.

Gibson directs the Guardian’s US-based digital-only newsroom, where she leads a staff of reporters and editors who cover American news for an online global louis vuitton toile monogram audience. Previously, she was Executive Editor of guardian.co.uk.

Lee is a Staff Technologist for EFF and the Project Maintainer of HTTPS Every where. He is also the Chief Technology Officer of Freedom of the Press Foundation and author of “Encrypti on Works: How to Protect Your Privacy in the Age of NSA Surveillance.”

Syed is a media lawyer with interests in transparency, surveillance and emerging media technologies. A former First Amendment Fellow for The New York Times, she currently works at Levine Sullivan Koch & Schulz and is a Yale Information Society Project Fellow. She is a co-founder of the Media Freedom and Information Access Clinic at Yale, and current projects include Drone U, an online education platform for drone policy issues, and the Drone-List, a list-serv for drone news.

Registration for ONA13 closes Oct. 10. Register now to attend #ONA13.

ONA13 is sponsored by Parse.ly.

ONA13 is about learning, networking, brainstorming, problem solving … and partying.

Following tradition, our partners doudoune moncler pas cher and supporters are hosting a ton of affiliated and non-affiliated events louis vuitton monogram multicolore in Atlanta. Here’s a look at some of the action:

Wednesday

Google for Media: Atlanta: Google is hosting a free, day-long summit with speakers, panels and hands-on workshops with Google product experts, capped by an evening reception at Der Biergarten, starting at 5:30 p.m. Speakers include journalists from The Atlanta Journal-Constitution, BBC, La Nacion (Argentina), The Weather Channel, Center for doudoune abercrombie homme Investigative Reporting and more with sessions ranging from collaborative reporting to why local data matters. Click here to RSVP.

Collab/Space Atlanta: PBS MediaShift doudoune moncler femme is hosting Collab/Space Atlanta — an all-day workshop at the Atlanta Tech Village, focused on media innovation and spotlighting cutting-edge media startups.  The workshop will be followed by a mixer from 5:30 to 7:30 p.m., with drinks and snacks for all.

Thursday

#DigitalDiversity Meetup: RSVP to grab your louis vuitton monogram vernis seat at the #DigitalDiversity Meetup at the Atlanta Marriott Marquis in the Sear Bar & Lounge, from 5:30 to 6:30 p.m.

Opening Night Party fun at ONA12.

ONA13 Opening Night Reception at the doudoune abercrombie Tabernacle: Join us at 7 p.m. for drinks and the usual amazing networking at historic Atlanta venue The Tabernacle, and hear our first-ever band: Ruby Velle and the Soulphonics. Attendance is included with your ONA13 General Pass; make sure to bring your badge. Sponsored by The Weather Company.

Screening of “The Fifth Estate”: Participant Media is hosting a screening for 275 ONA13 attendees on the night before the release of the feature film “The Fifth Estate” — a dramatic thriller inspired by real events, Details here. Transportation will be provided.

Friday

ONA Local Meetup: If you’re involved or interested in being involved in ONA Local, at 4 p.m., make your way to the Midway for the ONA Local Meetup.

ONA13 Networking Mixer: After the Shine Theory keynote, come grab a snack and make new contacts at the Friday Night Networking Event, sponsored by Disney Parks News Bureau. There’ll be plenty of business card-swapping and photo ops.

#wjchat + #socjourn meetup:  The groups are co-hosting a gathering at TopFlr, a cocktail bar near the host hotel, from 5:30 to 8:30 p.m.

OpenNews makerspace party: The Knight-Mozilla OpenNews project is hosting demos of 3-D printing, laser cutting and lots of hands-on “making” at Freeside Atlanta, from 7:30 to 10:30 p.m.

Karaoke: Bring your sing! moncler pas cher Head across the street from the Marriott Marquis to the Officially Unofficial #ONA13 Karaoke Bash, starting at 9:30 p.m.

Saturday

Online Journalism Awards: Put on your fancy shoes and louis vuitton toile damier join ONA and our academic partner, the University of Miami School of Communication, as we celebrate the outstanding work of Online Journalism Awards finalists at the awards dinner and sweat abercrombie presentation. Still need tickets? Support your friends and colleagues and reserve a seat for $25 here.

After the Party…: NEW addition this year: Post-awards, CNN will be hosting a party to celebrate the end of another successful ONA and honor the OJA award winners. Location: TBD.

We know many attending media organizations are hosting dinners, receptions and Happy Hours for their employees, partners and clients, and there are a lot of other good times in the works. Watch the #ona13 hashtag for updates.

Still looking for a good spot to bring a group together? Check out our list of Atlanta dining and drinking suggestions.

Know of a party or get-together we missed? Tweet at @ONAconf with #ONA13.

This article was originally published on Digiday. Tony and the Chartbeat dvds box sets team will be at ONA13 discussing using time as the right newsroom metric. Let him know if you’ll be there and would like to meet up for a rousing data debate.

Sam Slaughter of Contently elegantly argued that the pageview as a metric of ralph lauren polo shirts traffic is failing both publishers Ping G25 Driver and advertisers. In an environment where one piece of inventory can become six with little cost and the click is more important than the christian louboutin sandales content, publishers find themselves selling a commoditized product with collapsing prices.

Brand advertisers are similarly ill-treated. They ask for their louis vuitton monogram denim target’s time and attention and instead are given a count of how many server loads occurred. They ask to advertise around engaging content, but publishers sell them a unit of value veste abercrombie homme related not to the content, but the provocativeness of the link to that content. Once a user has clicked on the link, no matter how misleading, no matter how good or bad the content, the monetizable act has occurred and the brand should pay up.

So if pageviews are killing us, now what? Any new metric for brand advertising has two jobs. For brands, it must hew to their goal of capturing their target audience’s Christian Louboutin Shoes attention. For publishers, it must be a unit of scarcity that enables premium prices for their inventory.

The metric that comes closest to that is simple: time.

For brands, time measures how successfully a publisher is capturing the attention of the audience they desire. Throw enough money around, and you can drive traffic to Louis Vuitton bags uk anything, but if you can’t capture a target’s attention when they’re there, it’s money wasted. An analysis of one international brand’s traffic from display ads found that of the thousands of visitors they bought over a multi-week period, only two users registered a non-zero engaged time. Meaning only two people read any of it.

Traditional metrics would say that campaign was a success, time calls bullshit.

For publishers, time is the one unit of scarcity on the Web: Mark Zuckerberg can add a box to Facebook and add another billion impressions to the world, but he cannot add a 25th hour to someone’s day. Moreover, monetizing on time creates viable business models for quality content. That long-form piece that holds someone’s attention for 10 minutes is worth far more than the content farm piece dashed off by the intern’s intern.

So what do we do now? We use the unit of measurement that can satisfy brand advertiser goals and create viable businesses for publishers. We don’t have to follow each other down the death spiral of chasing pageviews: there’s still time.

Tony Haile is the CEO of Chartbeat, the real-time analytics service used by 80% of the top U.S. publishers and in 37 countries around the world. He’s been Adjunct Professor of journalism at Columbia University and in 2012 was named one of the 100 most creative people in business by Fast Company.