\n11:45 p.m. \u2013 12:45 p.m.
\nworkshop<\/td>\n | Editorial Workflows in WordPress<\/strong><\/p>\n How to use WordPress to control your copy flow. Learn about plugins like Zone Manager, Google Docs and Edit Flow to wrangle emails and chats into a flow that works for everyone.\n<\/p>\n<\/td>\n<\/tr>\n \n12 \u2013 12:40 p.m.
\nNewU Startup Loft<\/td>\n | You and Your Team<\/strong>
\nAmani Channel, Visual Eye Media<\/p>\nHow do you know if you are working with the right people? NewU Co-Director Doug Mitchell asked Alli Joseph to be an equal partner on this project because their styles are different. But, that doesn\u2019t work for everyone. What\u2019s the secret to successful team building? Is there a secret?\n<\/p>\n<\/td>\n<\/tr>\n \n| 12:45 \u2013 2:45 p.m.<\/td>\n | Lunch \/ Free Time \/ Midway \/ Job Fair<\/strong><\/p>\n Explore the Midway!<\/p>\n<\/td>\n<\/tr>\n \n2 \u2013 3 p.m.
\nNewU Startup Loft<\/td>\n | Startup MythBusting<\/strong>
\nDoug Jackson, Shared Vision Marketing \/ Harry Lin, Startup Advisor and former of Executive-in-Residence at Idealab<\/p>\nDo I need a business plan? Will my friends work for free? I\u2019ll make money from advertising, right? Is it better to work at a failed startup than to never have worked at one at all? We\u2019ll answer your questions, too.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\npanel<\/td>\n | 20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late) <\/strong>
\nCory Bergman, breakingnews.com \/ Etan Horowitz, CNN \/ Fiona Spruill \/ Damon Kiesow, The Boston Globe<\/p>\nMobile traffic is beginning to surpass desktop metrics at newsrooms large and small, marking the beginning of a new era in journalism. Mobile is not just a new design or distribution channel, but a fundamentally different business with new competitors. Retrofit your news organization\u2019s mobile efforts right now, including coverage, social marketing, metrics, culture change and more.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\nsolo<\/td>\n | Data Journalism: The Tower of Babel Problem<\/strong>
\nTravis Swicegood, Texas Tribune<\/p>\nNewsrooms have grand visions for building data-based projects, so they labor tirelessly to compile and clean their data sets. But without clear plans for sharing and reporting, communication between teams fails and the work falls to dust. Learn how to keep your data standing.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\nduo<\/td>\n | 8-Bit Mode and Space Invaders … Or, How to Put the Fun Back in News Apps <\/strong>
\nKatie Zhu, The New York Times \/ Jeremy Bowers, NPR<\/p>\nDeveloping news apps can get kind of heavy, partly because of all the JavaScript. NPR apps take the time to respect the whimsy, like 8-bit mode for the elections app. Or one that does needlepoint of Space Invaders. This session will take you through fun examples and then discuss wild and crazy ideas with the audience.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\ninteractive<\/td>\n | Just-the-Right-Size Enterprise AMA<\/strong>
\nTom Davidson, PBS \/ Laura Lorek, Silicon Hills News \/ Robert Niles, Theme Park Insider and Violin.com<\/p>\nHere\u2019s your chance to sit down with a group of business-side wizards from small- and medium-sized news organizations and ask them anything. (Questions will also be taken via social media.)\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\ncore conversation<\/td>\n | Online Code of Ethics<\/strong>
\nTom Kent, AP \/ Edward Schumacher-Matos, NPR \/ Alice Antheaume, Sciences Po University \/ Emily Banks, Mashable \/ Shawn McIntosh, AJC<\/p>\nONA will launch an Ethics and Standards Forum, led by AP\u2019s Tom Kent, to tackle the increasingly complex issues journalists face. Standards and ethics are crossing new borders all the time. Within the newsroom, they\u2019ve gone beyond the world of traditional journalists to involve app developers, data wranglers and others who weren\u2019t born in the newsroom. Can new perspectives lead to new thinking? Across national borders, ethics vary from country to country. How transportable are ethics? A story or interactive may have been appropriate when it was created, but years later, should it still be online? We\u2019ll discuss a wide range of ethical issues like these and others.\n<\/p>\n<\/td>\n \n2:45 \u2013 3:45 p.m.
\nworkshop<\/td>\n | Scaling and Performance<\/strong><\/p>\n You don\u2019t know scale until your widget gets picked up by the whole internet and you have to start a crowdfunding to sustain your servers. Hear the story of PBS and the oil spill.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\nworkshop<\/td>\n | I Need Data for My Story. Help.<\/strong><\/p>\n Ingest an API, get a spreadsheet, scrape a web page or PDF. There are many ways to get the data you need for reporting, analysis and presentation.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\nworkshop<\/td>\n | Using WordPress to Structure your Beat<\/strong><\/p>\n Digging through notebooks or scanning old articles isn’t the best way to find archival information. Structure your beat using the key subject matter as your foundation to track people, places, organizations, incidents, schools and more.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\nworkshop<\/td>\n | Building Open Source Templates for Longform, Or: Snowfall for All<\/strong>
\nAdam Schweigert, Investigative News Network \/ Jessica Plautz, Investigative News Network<\/p>\nThere is a lot of great longform and multimedia content out there that could have a greater impact with better presentation. The New York Times\u2019 Snowfall piece got many accolades, but let\u2019s spend some time templatizing longform: How can we create tools that make great presentations and are accessible to all?\n<\/p>\n<\/td>\n<\/tr>\n \n3:15 \u2013 4 p.m.
\nNewU Startup Loft<\/td>\n | Speed Entrepreneurship<\/strong>
\nDoug Mitchell, NPR \/ Alli Joseph, Seventh Generation Stories \/ Harry Lin, Startup Advisor and former of Executive-in-Residence at Idealab \/ Doug Jackson, Shared Vision Marketing \/ Natalia Oberti Noguera, Pipeline Fellowship<\/p>\nLike speed dating, except this is an exercise in describing you and your company and why you believe you are a winner in the areas of Passion, Money, Brains and People.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\ninteractive<\/td>\n | How to Be a Better Host in the Digital Space<\/strong>
\nGene Demby, NPR<\/p>\nHow do you build and keep an audience for an 8 a.m. weekend broadcast about politics? What\u2019s the new path to becoming a broadcast host? Masters of multi-tasking, these innovative broadcast hosts will put you on the road to success and offer tips on how to build community and engage users while shining a spotlight on the most important news of the day.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\npanel<\/td>\n | Crowdsourcing the Experts for UGC Gold <\/strong>
\nEric Carvin, AP \/ Amanda Zamora, ProPublica \/ Katie Hawkins-Gaar, CNN<\/p>\nHow do you determine the best storytelling techniques, strategies, tools and legal guidelines for the fluid world of user-generated content? Crowdsourcing the experts, of course, and then listening to the results.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\ninteractive<\/td>\n | Smart News, Dumb Phones: Reporting and Publishing for Mobile-Only Audiences<\/strong>
\nSusan McGregor, Tow Center for Digital Journalism, Columbia University<\/p>\nHundreds of millions of new mobile users come online every year, with a huge appetite for news. But they don\u2019t have iPads or high-bandwidth connections. Will they ever see your coverage? Learn who are the innovators and out-of-the-box thinkers from a range of disciplines who are thinking differently about how to extend the reach of journalism.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\ncore conversation<\/td>\n | Jazz & Journalism: Improvising Innovation<\/strong>
\nLaura Amico, Homicide Watch, Nieman-Berkman Fellow<\/p>\nWynton Marsalis describes jazz as \u201cthe art of managing change without losing the focus on substance.\u201d Journalism is change, too, blending instinct and expertise, performance and conversation, improvisation and swing time all in a continuously changing environment. In this music-based conversation, we\u2019ll use jazz and improvisation theories to reframe how we structure newsroom and audience relationships and build support for innovation.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\nworkshop<\/td>\n | Developing WordPress to EC2<\/strong><\/p>\n Amazon EC2 is a great way to start and build projects in a newsroom. Learn the easiest and best ways to get content from one to the next and learn about WordPress’s new code layout to make committing even faster and easier.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\nworkshop<\/td>\n | Digital Sleuthing with Free Tools<\/strong><\/p>\n Hunting down your next story? There’s evidence all over the internet \u2013 Advanced Google Search, the browser’s inspector, WHOIS, IP lookups and more. This is your guide to digital sleuthing with free tools.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\nworkshop<\/td>\n | Device Agnostic Design \/ Responsive Design Crash Course<\/strong><\/p>\n Parlor tricks of responsive design don’t hold up. Designing for the device is more important than ever; join us for this crash course in responsive design.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5:15 p.m.
\nNewU Startup Loft<\/td>\n | The Warm-Up: Companies Practice Pitching<\/strong>
\nNatalia Oberti Noguera, Pipeline Fellowship \/ Harry Lin, Startup Advisor and former of Executive-in-Residence at Idealab<\/p>\nThe companies that were chosen to compete for seed funding will get a chance to practice their pitch for funding to some of our judges.\n<\/p>\n<\/td>\n<\/tr>\n \n| 7 p.m.<\/td>\n | Opening Night Reception at the Tabernacle<\/strong><\/p>\n Join us for drinks and the usual amazing networking at this historic ATL venue, plus hear our first-ever band: Ruby Velle and the Soulphonics. Attendance is included with your ONA13 General Pass; make sure to bring your badge. Sponsored by The Weather Channel.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Day 2: Friday, Oct. 18<\/h2>\n\n\n\n| 7:30 a.m. \u2013 7:30 p.m.<\/td>\n | Registration<\/strong><\/p>\n Pick up your badge for two more full days of sessions.<\/p>\n<\/td>\n<\/tr>\n \n| 7:30 a.m. \u2013 7:30 p.m.<\/td>\n | Help Desk<\/strong><\/p>\n Have a question? Head to the help desk, near registration. Or use the #ONA13help hashtag.<\/p>\n<\/td>\n<\/tr>\n \n| 9 \u2013 10 a.m.<\/td>\n | Open \/ Midway \/ Job Fair<\/strong><\/td>\n<\/tr>\n\n10:15 \u2013 11:30 a.m.
\nNewU Startup Loft<\/td>\n | Branding: You and Your Company<\/strong>
\nAlli Joseph, Seventh Generation Stories<\/p>\nAlli will lead an exercise to help you come up with a brand slogan for your company and how you can explain yourself and your intentions in just a few, highly effective words.\n<\/p>\n<\/td>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\nsolo<\/td>\n | 10 Tech Trends For Journalists<\/strong>
\nAmy Webb, Webbmedia Group<\/p>\nThis popular annual ONA session features the 10 trends that will have the biggest impact on journalists this year, from cyber security to data analysis to breaking news analysis. Amy returns to explain what the trends are, why they matter to you and your organization and how you can prepare for the disruption ahead. As always, Amy will bring lots of never-before-seen prototypes, handouts, betas and other surprises.\n<\/p>\n<\/td>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\nduo<\/td>\n | Bringing Tech into the Classroom<\/strong>
\nMiranda Mulligan, Northwestern University \/ Chrys Wu, The New York Times<\/p>\nAs technology rapidly revolutionizes the face of media, universities often struggle to keep up with the pace of the marketplace. This session will provide educators and those who love them with guidelines and strategies for bringing technology skills into the classroom and curriculum.\n<\/p>\n<\/td>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\npanel, Law School<\/td>\n | Law School for Digital Journalists: The Legal Panel<\/strong>
\nJon Hart, Dow Lohnes PLLC \/ David Ardia, UNC Center for Media Law and Policy \/ Scott Dailard, Dow Lohnes PLLC \/ Eric Lieberman, Fusion \/ Deirdre Sullivan, The New York Times Company \/ Barbara Wall, Gannett Co.<\/p>\nThe classic ONA Legal Panel, now in its 15th season. ONA general counsel Jon Hart will moderate a conversation among the faculty from earlier sessions and with conference participants. We\u2019ll talk about the theory and practice of media law in the digital age: Does the \u201cPress Clause\u201d of the First Amendment protect a different set of rights than those protected by the Speech Clause? If so, what does that mean for digital journalists? How can digital journalists mitigate legal risk in a world with more than 200 legal systems and one Internet? What\u2019s the status of the resurgent effort to enact a federal shield law? Should your newsroom have a social media policy and what should it be? We\u2019ll talk about legal issues in the news, legal issues that are keeping our faculty awake nights, and whatever else is on your mind. Come armed with questions.\n<\/p>\n<\/td>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\ninteractive<\/td>\n | Topic Pages, Liveblogs and Story Streams \u2014 Tools and Formats for Evolving Narratives<\/strong><\/p>\n New story formats are emerging for covering and presenting rapidly evolving stories in a simple stream of information. Newsrooms have been identifying new ways of leveraging user trends to deliver news in optimized formats. Story streams, topic pages and slow live blogging platforms are just some of the experiments with new article formats. Join journalists, researchers and product developers who have developed new tools, formats and editorial processes to address evolving narratives as they share and compare learnings.\n<\/p>\n<\/td>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\nduo<\/td>\n | Collaboration ROI: Who Do You Trust?<\/strong>
\nDebbie Galant, NJ News Commons \/ Meghann Farnsworth, CIR Online<\/p>\nProductive collaborations emerge from a win-win, no-holds-barred sharing of resources and capacities. The key is building trust. Learn from leaders who have managed successful collaborations on what works and what doesn’t and leave with the tools to optimize your next investigation.\n<\/p>\n<\/td>\n<\/tr>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\ninteractive<\/td>\n | If I.F. Stone Had a Computer: Document Mining in the Digital Age<\/strong><\/p>\n Celebrated investigative journalist I.F. Stone got many of his best scoops by poring over public, but obscure, government records. Today, more government documents than ever are available online, FOIA requests routinely result in thousands of emails and massive leaks have become routine. It can be tricky to report on this quantity of material, but there are emerging tools. In this hands-on workshop, expert instructors will show you how to use three front-line document mining tools: DocumentCloud (upload, storage, search and publishing), Overview (automatically sort documents into topics) and Tabula (extract tables from PDFs). Come dive into our example document sets, or bring your own document overload problems.\n<\/p>\n<\/td>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\nworkshop<\/td>\n | “Ha, Your Data’s Showing”<\/strong><\/p>\n Data comes in many forms. What if there’s no spreadsheet or API? Learn ways to get structured data from sites and documents using your browser’s inspector and other tools.\n<\/p>\n<\/td>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\nworkshop<\/td>\n | Constructing Meaningful Infographics<\/strong><\/p>\n Sometimes a bar chart is the best way to present your information. Learn to understand the visual literacy of your audience and new ways to communicate knowledge that’s new and breathtaking.\n<\/p>\n<\/td>\n<\/tr>\n \n10:30 \u2013 11:30 a.m.
\nworkshop<\/td>\n | Timeline.js<\/strong><\/p>\n Make beautiful responsive timelines with a Google Doc. Seriously.\n<\/p>\n<\/td>\n<\/tr>\n \n11:45 a.m. \u2013 12:45 p.m.
\ninteractive<\/td>\n | Rise of the New Revenue Models<\/strong>
\nJohn Foreman, Mailchimp<\/p>\nThere\u2019s no silver bullet \u2014 we all know that, right? This session takes you outside the traditional, print-based solutions of advertising and paywalls and into the world of big data to give you real advice on how to make it work for your business.\n<\/p>\n<\/td>\n<\/tr>\n \n11:45 a.m. \u2013 12:45 p.m.
\ninteractive<\/td>\n | The Power of Video Now<\/strong>
\nDavid Clinch, Storyful \/ Phoebe Connelly, PostTV \/ Matt Mansfield, National Geographic<\/p>\nWe know video is popular, but how do we turn video users into an engaged audience? And how are companies making money from new video ventures?\n<\/p>\n<\/td>\n<\/tr>\n \n11:45 a.m. \u2013 12:45 p.m.
\npanel<\/td>\n | Covering the Unthinkable: School and Public Space Violence<\/strong>
\nKelly Sullivan, WEGO Health \/ Chrissy Taylor, The Hartford Courant\/FOX CT \/ Kevin Dale, The Denver Post \/ Rick Hancock, MyAJC.com at Atlanta Journal-Constitution<\/p>\nNewtown, Conn., changed the rules in covering mass murder in the U.S., too quickly followed by the Boston Marathon bombing. Whether in an Aurora, Colo., movie theater, an Arizona shopping center or a Navy Yard in Washington DC, journalists can accurately and humanely report on violence in public spaces, as evidenced by award-winning and controversial work by our presenters.\n<\/p>\n<\/td>\n<\/tr>\n \n11:45 a.m. \u2013 12:45 p.m.
\nsolo<\/td>\n | Bag a Troll<\/strong>
\nPeter Dykstra, Environmental Health News<\/p>\nTrolling is a favorite internet pastime for some, a full-time job for too many. Whether you\u2019re a reporter sharing insights on Twitter or an editor monitoring your comments section, handling them can be a punishing task. But there\u2019s social science data out there to help you understand, deal with and halt troll-like behavior.\n<\/p>\n<\/td>\n<\/tr>\n \n11:45 a.m. \u2013 12:45 p.m.
\ninteractive, Law School<\/td>\n | Law School for Digital Journalists: Copyright Law<\/strong>
\nJon Hart, Dow Lohnes PLLC \/ Eric Lieberman, Fusion<\/p>\nThis class will cover the basics of copyright law as background for a detailed discussion of fair use. We\u2019ll talk about what content you can borrow from others and how to know when others are borrowing more content from you than fair use permits. We\u2019ll dispel some common misconceptions about copyright, discuss how you can protect yourself against liability for user generated content, and give you practical tips on acquiring content and administering freelance contracts.\n<\/p>\n<\/td>\n<\/tr>\n \n11:45 a.m. \u2013 12:45 p.m.
\nNewU Startup Loft<\/td>\n | Show Me The Money: Angels Speak<\/strong>
\nNatalia Oberti Noguera, Pipeline Fellowships \/ Tim Reese, National Minority Angel Network \/ Jill Ford, Angel Investor and Startup Advisor<\/p>\nYes, there is a difference between money from a VC, Angel investor or a Foundation. We\u2019ll describe the difference and offer tips on deciding what\u2019s best for your and your company.\n<\/p>\n<\/td>\n<\/tr>\n \n11:45 a.m. \u2013 12:45 p.m.
\nworkshop<\/td>\n | 10 Things You Missed in CS School<\/strong><\/p>\n Picking up code on the side means you miss some important things you won’t find in a book. Here are 10 lessons for the novice or journeyperson.\n<\/p>\n<\/td>\n<\/tr>\n \n11:45 a.m. \u2013 12:45 p.m.
\nworkshop<\/td>\n | Building Digital News Projects with Tabletop.js and Handlebar<\/strong><\/p>\n Maybe you\u2019ve used pre-packaged vendor tools to create digital news presentations, but you aren\u2019t quite ready to tackle full-stack programming, database management and server setup. Maybe you\u2019re hoping to show reporters how keeping structured data about their beat can benefit the organization. Or maybe you\u2019re looking for a tool that helps organize\/display information when a breaking news event happens.<\/p>\n Enter tabletop.js and handlebars.js, two little JavaScript libraries that play well with one another and make it easy to maintain and deliver data-driven content using a Google Spreadsheet. You\u2019ll see: examples of work using tabletop & handlebars; how a Google Spreadsheet can power a Choose Your Own Adventure interactive, a chart or a timeline or collaborative and engagement projects; how a newsroom can collaborate on a Google Spreadsheet.\n<\/p>\n<\/td>\n<\/tr>\n \n1:15 \u2013 2:15 p.m.
\nkeynote<\/td>\n | KEYNOTE LUNCH: Nate Silver<\/strong><\/p>\n The best-selling author of \u201cThe Signal and The Noise: Why Most Predictions Fail \u2014 But Some Don\u2019t\u201d and expert data forecaster at FiveThirtyEight.com will share his thoughts on the critical role data plays in the media industry.<\/p>\n<\/td>\n<\/tr>\n \n2:15 \u2013 3 p.m.
\nNewU Startup Loft<\/td>\n | Growth Hacking<\/strong>
\nKaizar Campwala, Stitcher<\/p>\nUse the data you have about how readers\/customers use your service to find new customers, and keep them coming back (aka user acquisition and retention).\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\ninteractive<\/td>\n | If a Picture Is Worth a Thousand Words, What is Photojournalism Worth? <\/strong><\/p>\n Inspiring examples of the art of picture taking and the art and the value of investing in photojournalism. (Unverified photos = scary and wrong.)\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\ninteractive<\/td>\n | Hack the Curriculum<\/strong>
\nEric Newton, The Knight Foundation \/ Cindy Royal, Texas State University<\/p>\nWith lessons from the morning\u2019s Bringing Tech into the Classroom \u201cListen\u201d session, participants will be led in groups to brainstorm and develop new classroom curricula.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\ninteractive<\/td>\n | Decision 2014: Lightning Round<\/strong>
\nONA Board of Directors election slate to be announced<\/p>\nWhat are the top high-level issues facing digital journalists? We\u2019ll crowdsource your thoughts and challenge leaders in our industry \u2014 and candidates for the 2014 Online News Association Board of Directors \u2014 to share their reactions in three minutes or less, followed by your Q&A.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\ninteractive, Law School<\/td>\n | Law School for Digital Journalists: Newsroom Law<\/strong>
\nDavid Ardia, UNC Center for Media Law and Policy \/ Barbara Wall, Gannett Co.<\/p>\nThis class is designed to help you stay out of legal trouble (or a least go in with your eyes open). We\u2019ll explain the basics of libel, privacy, and newsgathering tort liability and provide practical advice on managing newsroom risk. We\u2019ll talk about subpoena compliance, media liability insurance, managing and moderating user submissions, and practicing journalism in the cloud.\n<\/p>\n<\/td>\n<\/tr>\n \n2:45 \u2013 3:45 p.m.
\nworkshop<\/td>\n | Web Dev Literacy: Learn the language<\/strong><\/p>\n Python, SSH and GitHub, oh my! Learn the lingo of web developers to better communicate and collaborate on projects.\n<\/p>\n<\/td>\n<\/tr>\n \n3:15 \u2013 4 p.m.
\nNewU Startup Loft<\/td>\n | The Art Of The Pitch<\/strong>
\nJeremy Caplan, CUNY Graduate School of Journalism<\/p>\nDoes it seem like all you do is pitch, pitch, pitch and no one hears you? We\u2019ll offer some suggestions on how to become less a presenter and more of a conversationalist to potential investors.\n<\/p>\n<\/td>\n<\/tr>\n \n4:10 \u2013 5 p.m.
\nNewU Startup Loft<\/td>\n | What Should My Pitch Deck Look Like?<\/strong>
\nWilliam Crowder, DreamitVentures<\/p>\n10-20-30? Does that work? How much text should in put in a slide? What about embedded video or audio? None of the above? Come hear from an investor about what he looks for in a Pitch Deck.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\nduo<\/td>\n | Innovative Storytelling on a Shoestring<\/strong>
\nChristopher Wink, Technicall.y \/ Tiffany Shackleford, Association of Alternative Newsmedia<\/p>\nLow or no budget? Small or no development team? Get help in applying no- and low-cost tools and new storytelling techniques for your small newsrooms.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\nduo<\/td>\n | Open Source in the Newsroom<\/strong>
\nDan Sinker, Knight-Mozilla OpenNews Project \/ Michael Manness, The Knight Foundation<\/p>\nMaking your newsroom open source is not just about “free.” The ethos comes before the tools, along with the desire to make workflow and production easier and more managable. Learn how to build a team of people and suite of tools that can influence what happens in your newsroom on a micro and macro level.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\npanel<\/td>\n | The $ Words: Sponsored Content, Advertorials & Native Advertising<\/strong>
\nDavid Spiegel, BuzzFeed \/ Joe Webster, SmartBrief<\/p>\nSee specific use cases from news organizations finding success with digital revenue streams and walk away with strategies, ethical guidelines for the production of native ads and sponsored content and producing advertorials for 21st Century advertising.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\ninteractive<\/td>\n | OK Glass, What’s News?<\/strong>
\nAdriano Farano, Watchup \/ Robert Hernandez, USC Annenberg \/ Sarah Hill, Veterans United Network<\/p>\nGlass is here. Now what? How can you design a compelling news experience for Google’s first wearable device? What does it take to develop an app, or “glassware” for Glass? How can we use Glass to create original reporting? Join three Explorers \u2014 an entrepreneur\/developer, a producer and a journalism educator \u2014 for a discussion about the future of journalism on wearable devices. And take your chance to try the new Watchup glassware. Right on your eyes.\n<\/p>\n<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\ninteractive, Law School<\/td>\n | Law School for Digital Journalists: Running a Digital News Business<\/strong>
\nDeirdre Sullivan, The New York Times Company \/ Scott Dailard, Dow Lohnes PLLC<\/p>\nThis class will cover a broad range of business-side legal issues that you\u2019ll want to be on top of if you\u2019re involved in a digital news operation. We\u2019ll cover ad sales, advertising compliance, ad substantiation; data collection, behavioral advertising, and privacy; branding, trademarks and domain names; email marketing; and promotions.<\/td>\n<\/tr>\n \n4:15 \u2013 5 p.m.
\nworkshop<\/td>\n | Programmer Workflow<\/strong><\/p>\n From git to commit, root to branch, learn the best way to go from ack to zsh.\n<\/p>\n<\/td>\n<\/tr>\n \n6 p.m.
\nkeynote<\/td>\n | KEYNOTE: What Journalists Can Learn from Shine Theory<\/strong>
\nAnn Friedman \/ Aminatou Sow<\/p>\nThe competitive edge used to be the lifeblood of journalism. Now it can actually stifle creativity, and even \u2014 in the case of social media \u2014 become the enemy of accuracy. It’s time to rethink media’s priorities. Shine Theory can help foster collaboration and improve management skills and workflow. Think of it as “I don’t shine if you don’t shine.”<\/p>\n<\/td>\n<\/tr>\n \n| 7 p.m.<\/td>\n | Friday Night Networking Mixer<\/strong><\/p>\n Continue the conversation with food, drink and discussion following the Friday Night Networking Keynote, sponsored by Disney. <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Day 3: Saturday, Oct. 19<\/h2>\n\n\n\n| 7:30 a.m. \u2013 5 p.m.<\/td>\n | Registration<\/strong><\/p>\n Pick up your badge for the last full day of sessions.<\/p>\n<\/td>\n<\/tr>\n \n| 7:30 a.m. \u2013 5 p.m.<\/td>\n | Help Desk<\/strong><\/p>\n | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |