Kelly Virella is a digital media entrepreneur with strong technology and content creation skills, fundraising experience and experience building and leading teams to produce award-winning work. She has started two independent content-driven media startups and is now getting into developing technology platforms for other media makers. She has experience with developing magazine applications for the iPad using open source technologies. Her first media startup, Dominion of New York, attracted the attention of three investors and an offer to buy it. With support from one investor, she has pivoted from that startup to another one, The Urban Thinker, a literary journalism magazine about black culture and politics.