The $ Words: Sponsored Content, Advertorials & Native Advertising

See specific use cases from news organizations finding success with digital revenue streams and walk away with strategies, ethical guidelines for the production of native ads and sponsored content and producing advertorials for 21st Century advertising.


— This session will have recorded audio


David Spiegel - Executive Director, BuzzFeed
@davidzspiegel |

Joe Webster - Director of Marketing, SmartBrief, Inc.
@jweb |