ONA13 is sponsored by New data in the newsroom: Why time is the only real measure of quality content
We all know pageviews, impressions, and clicks are archaic measures — they only tell you that a link was attractive enough to click on, not that the content was any good or that anyone consumed that content. So what do we do about it? Make small optimization improvements and hope for the best? Or rethink how we measure success entirely? Join the Chartbeat team for a discussion about creating the right goals and measuring those content and advertising goal's success using true, quantifiable audience engagement — how much they time they spend, on a second-by-second basis, actively consuming that content. We'll share data science studies and best practices on the use of engaged time in the newsroom.
A discussion led by Chartbeat at their station in the Midway