It's time to stop using page views, unique visitors, likes and followers. Find out how news organizations can use data to make decisions that lead to better engaged audiences.
— This session will have recorded audio
Speakers
Dana Chinn - Lecturer, USC Annenberg School for Communication & Journalism
@danachinn | http://annenberg.usc.edu
Todd Cunningham - Director, Media Impact Project
@mcunningham8 | http://mediaimpactproject.org
James G. Robinson - Director, News Analytics, The New York Times
@JamesGRobinson | http://www.akazelig.com
Daniel Sieberg - Head of Media Outreach, Google
@siebergd | http://google.com/mediatools
