"Are Pageviews Dead?"

The pageview is dead. Jeff Jarvis presided over its wake in 2007, soberly preparing us for a brave new world of Flash, AJAX, and embeddable widgets in which a page was no longer just a page. Chartbeat announced its death as early as 2012 and most recently in a sponsored post for this conference. Yet, when you open Google Analytics, you are presented with a time series chart of pageviews. If this is a post-pageview world, then we must be living in a zombie apocalypse as we continue to be relentlessly haunted by the metric’s lifeless corpse. Come learn how to fight the pageview zombies.

Speakers

Brian Abelson