Schedule

Welcome to the first edition of our program. For a complete description of Listen, Solve and Make and details on the conference, take a look at our blog post. You can organize your view by clicking on Day 1, 2 or 3 or the L, S, and M buttons at the top of the schedule. Look for more sessions and speakers in the coming weeks and an interactive version will be rolled out in August.

Core sessions
Interactive conversations
Workshops

ONA13 Guiding Principles

Engage with technology, the journalism community and each other.

Innovate ideas and approaches to challenges and creating compelling stories.

Inspire through conversations with dedicated professionals who remind us why we do what we do.

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Day 1: Thursday, Oct. 17

7:30 a.m. – 7:30 p.m. Registration

Pick up your badge for three full days of sessions.

7:30 a.m. – 7:30 p.m. Help Desk

Have a question? Head to the help desk, near registration. Or use the #ONA13help hashtag.

8:30 – 10:30 a.m.
workshop
Mobile and Breaking News: New Challenges for News Information Visualizations
Sergio Goldenberg, Georgia Institute of Technology / Zach Pousman, Think Interactive Inc. / Nicholas Diakopoulos, Columbia University Graduate School of Journalism

As news content moves from desktop to mobile devices and the expectations of real-time information increases, audiences are beginning to seek news visualizations for their on-the-go, fast-paced lives, viewing them on a variety of devices in a variety of contexts. This cross-discipline workshop will explore challenges and opportunities for presenting and interacting with visualizations on mobile devices and look at workflows for creating visualizations during breaking news.

8:45 – 10 a.m.
keynote
KEYNOTE

Details to come.

10:15 – 11:00 a.m.
NewU Startup Loft
Opening Sermon: Am I Really an Entrepreneur?
Harry Lin, Startup Advisor and former Executive-in-Residence at Idealab

Harry is a former public radio journalist who left that industry for Internet startups. He’s been CEO of three VC-backed startups and has heard [literally] hundreds of pitches while at Idealab, one of the country’s first technology business incubators. He’ll start us off by explaining the challenges and glories of entrepreneurship.

10:30 – 11:30 a.m.
solo
Lessons From Humans: Design That Works
Hong Qu, Nieman Fellow, Keepr

If you’re not designing for your user, you’re doing it wrong. Too often, our products and platforms feel more like 2006. Design thinking doesn’t just apply to website design; it can be applied to work flows, project management and more. Learn strategies to show how applying new thinking can actually create efficiencies in a product development process that will always be strapped for time.

10:30 – 11:30 a.m.
solo
Global Health: A CDC Primer
Dr. Anne Schuchat, Centers for Disease Control

Dr. Schuchat, acting director of CDC’s Center for Global Health, will identify imminent dangers to global health security — superbugs, disasters and leading causes of death — as well as strategies that the CDC, as the nation’s health protection agency, can use to thwart them. Learn how to dig up data and report on outbreaks in your community.

10:30 – 11:30 a.m.
panel
Breaking News: Real-Time Takeaways From the Boston Marathon Bombing Coverage

This summer, ONA led a McCormick Foundation-funded, off- the-record workshop to improve processes for social media use during breaking news events, with the Boston Marathon bombings as a focus. Teams included journalists, social media experts, technologists and designers. We’ll share what we’ve learned and made, and attendees will have a chance to continue the conversation.

10:30 – 11:30 a.m.
interactive
A FRAGILE TRUST: Public Faith in the Media — Where Have We Been, Where Are We Going?
Samantha Grant, Gush productions

Watch a sneak-preview screening of selected clips from the upcoming feature documentary “A FRAGILE TRUST: Plagiarism, Power and Jayson Blair at The New York Times,” which will air nationally on PBS in May, 2014, as part of the award-winning series “Independent Lens.” A FRAGILE TRUST explores the nuances of this complex story about power, ethics, representation and accountability in the mainstream media. Discussions on ethics in the digital age and plagiarism prevention will follow.

10:30 – 11:30 a.m.
interactive
Audio Everywhere: Radio in the Digital Age
Matt Berger, Marketplace / Tiffany Campbell, WBUR

The Internet and mobile devices have changed the way people listen and that has big implications for radio. In the age of Stitcher, Flipboard and SoundCloud, how do you get ahead of the rapid shift in listener habits? Make audio available anywhere and anyway people want to listen. This digital audio strategy has brought great change to the way we create audio content, produce it, manage it, archive it and package it for audiences. In this hands-on workshop for radio, audio and podcast professionals, we’ll share tips and tricks for creating, managing and monetizing syndicated digital audio. We’ll share what’s working, what isn’t, and offer practical solutions for audio content producers to put into action at their organization.

10:30 – 11:30 a.m.
interactive
Turning Civic Information Into Civic Narrative
Elise Hu, NPR / Anthea Watson Strong, Google / Dan Melton, Granicus / Sara Schnadt, Data Visualization Artist

Every day we have increasing access to rich data sets that contain information about politics, our governments and the world around us. Journalists and media makers play an important role in providing contextual information and turning data into a narrative that people can understand. This session will explore efforts to collect, standardize and publish civic data, and how journalists can leverage each other’s work to tell the most important stories.

10:30 – 11:30 a.m.
workshop
Big Data, Little Newsroom
Emma Carew Grovum, The Chronicle of Philanthropy

Don’t leave the power of data in the hands of big media. Small-to- medium sized newsrooms can do more data, and more with data, without requiring a ton of resources. When your small and nimble team needs to prioritize, where should you put your priorities: arming the reporters with Excel skills, teaching the web staff Tableau, learning to code/scrape? Let’s get together, play with some tools and talk about data projects and data visualization in a small shop.

10:30 – 11:30 a.m.
workshop
Getting Started with WordPress

Why should my newsroom be using WordPress? How do I get it implemented? Learn how to get a simple blog or website up and running in this workshop, as we explore the basics of this powerful — and free — content management system.

11:10 – 11:45 a.m.
NewU Startup Loft
I’m Just Getting Started, What Do I Do?
Kelly Virella, The Urban Thinker / Nadine Hoffman, International Women’s Media Foundation

Kelly is still new to the startup space and Nadine has heard pitches from many would-be entrepreneurs. They’ll talk about what to do and where to go once you get off the ground.

11:45 a.m. – 12:45 p.m.
duo
Analytics in the Newsroom: What’s Next?
Dana Chinn, USC Annenberg

It’s time to stop using page views, unique visitors, likes and followers. Come hear a panel of metrics experts discuss how news organizations can use data to make decisions that lead to better engaged audiences.

11:45 a.m. – 12:45 p.m.
interactive
Oops, We Broke the Article Machine: Imagining What Comes Next
Kennedy Elliot, The Washington Post / Melody Kramer, NPR / Tom Rosenstiel, American Press Institute / Jeff Sonderman, American Press Institute

The news article format isn’t dead, but it is for this session. How could you best convey news to your audience if you couldn’t write a traditional news article, that vestige of the 19th century print-only world? Join the staff from the new American Press Institute for an exercise in imagining story forms designed for the new landscape of devices and audience behaviors. We’ll brainstorm ideas not just for breaking news, but also trend stories and complex issues.

11:45 a.m. – 12:45 p.m.
interactive
Closing the Digital and Data Divide: Data Journalism in Developing Countries

Join us to test-drive the most effective training modules and exercises to come out of the fellowship program run by The Internews in Kenya Data Journalism Dredger. In the program, six data journalism fellows will dedicate three months to learning how to produce health-related journalism with messy data and free tools that they can integrate into their day-to-day work back in their newsrooms. Topics include finding, scraping, cleaning, understanding, mapping and telling stories with data.

11:45 p.m. – 12:45 p.m.
workshop
Building Apps in WordPress

WordPress is more than just a blogging platform. Learn new ways to build apps with a great foundation.

11:45 p.m. – 12:45 p.m.
workshop
Collaborating as Experts: Hosting a Journalism Hack Day
Erika Owens, OpenNews

Hack days are a great way to move out of comfortable work silos and work with, contribute to and learn from a team of folks with different backgrounds and strengths. But organizing hack days can be hard! Even the most determined and enthusiastic organizers and participants sometimes aren’t enough. We’ve put some work into some hack day guidelines (https://github.com/erikao/journohackdays) to help organizers ask the right questions and plan out a day that will engage the experts in your community.Let’s talk about how to support that in your news org and local community.

11:45 p.m. – 12:45 p.m.
workshop
Editorial Workflows in WordPress

How to use WordPress to control your copy flow. Learn about plugins like Zone Manager, Google Docs and Edit Flow to wrangle emails and chats into a flow that works for everyone.

12 – 12:40 p.m.
NewU Startup Loft
You and Your Team
Amani Channel, Visual Eye Media

How do you know if you are working with the right people? NewU Co-Director Doug Mitchell asked Alli Joseph to be an equal partner on this project because their styles are different. But, that doesn’t work for everyone. What’s the secret to successful team building? Is there a secret?

12:45 – 2:45 p.m. Lunch / Free Time / Midway / Job Fair

Explore the Midway!

2 – 3 p.m.
NewU Startup Loft
Startup MythBusting
Doug Jackson, Shared Vision Marketing / Harry Lin, Startup Advisor and former of Executive-in-Residence at Idealab

Do I need a business plan? Will my friends work for free? I’ll make money from advertising, right? Is it better to work at a failed startup than to never have worked at one at all? We’ll answer your questions, too.

2:45 – 3:45 p.m.
panel
20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late)
Cory Bergman, breakingnews.com / Etan Horowitz, CNN / Fiona Spruill / Damon Kiesow, The Boston Globe

Mobile traffic is beginning to surpass desktop metrics at newsrooms large and small, marking the beginning of a new era in journalism. Mobile is not just a new design or distribution channel, but a fundamentally different business with new competitors. Retrofit your news organization’s mobile efforts right now, including coverage, social marketing, metrics, culture change and more.

2:45 – 3:45 p.m.
solo
Data Journalism: The Tower of Babel Problem
Travis Swicegood, Texas Tribune

Newsrooms have grand visions for building data-based projects, so they labor tirelessly to compile and clean their data sets. But without clear plans for sharing and reporting, communication between teams fails and the work falls to dust. Learn how to keep your data standing.

2:45 – 3:45 p.m.
duo
8-Bit Mode and Space Invaders … Or, How to Put the Fun Back in News Apps
Katie Zhu, The New York Times / Jeremy Bowers, NPR

Developing news apps can get kind of heavy, partly because of all the JavaScript. NPR apps take the time to respect the whimsy, like 8-bit mode for the elections app. Or one that does needlepoint of Space Invaders. This session will take you through fun examples and then discuss wild and crazy ideas with the audience.

2:45 – 3:45 p.m.
interactive
Just-the-Right-Size Enterprise AMA
Tom Davidson, PBS / Laura Lorek, Silicon Hills News / Robert Niles, Theme Park Insider and Violin.com

Here’s your chance to sit down with a group of business-side wizards from small- and medium-sized news organizations and ask them anything. (Questions will also be taken via social media.)

2:45 – 3:45 p.m.
core conversation
Online Code of Ethics
Tom Kent, AP / Edward Schumacher-Matos, NPR / Alice Antheaume, Sciences Po University / Emily Banks, Mashable / Shawn McIntosh, AJC

ONA will launch an Ethics and Standards Forum, led by AP’s Tom Kent, to tackle the increasingly complex issues journalists face. Standards and ethics are crossing new borders all the time. Within the newsroom, they’ve gone beyond the world of traditional journalists to involve app developers, data wranglers and others who weren’t born in the newsroom. Can new perspectives lead to new thinking? Across national borders, ethics vary from country to country. How transportable are ethics? A story or interactive may have been appropriate when it was created, but years later, should it still be online? We’ll discuss a wide range of ethical issues like these and others.

2:45 – 3:45 p.m.
workshop
Scaling and Performance

You don’t know scale until your widget gets picked up by the whole internet and you have to start a crowdfunding to sustain your servers. Hear the story of PBS and the oil spill.

2:45 – 3:45 p.m.
workshop
I Need Data for My Story. Help.

Ingest an API, get a spreadsheet, scrape a web page or PDF. There are many ways to get the data you need for reporting, analysis and presentation.

2:45 – 3:45 p.m.
workshop
Using WordPress to Structure your Beat

Digging through notebooks or scanning old articles isn’t the best way to find archival information. Structure your beat using the key subject matter as your foundation to track people, places, organizations, incidents, schools and more.

2:45 – 3:45 p.m.
workshop
Building Open Source Templates for Longform, Or: Snowfall for All
Adam Schweigert, Investigative News Network / Jessica Plautz, Investigative News Network

There is a lot of great longform and multimedia content out there that could have a greater impact with better presentation. The New York Times’ Snowfall piece got many accolades, but let’s spend some time templatizing longform: How can we create tools that make great presentations and are accessible to all?

3:15 – 4 p.m.
NewU Startup Loft
Speed Entrepreneurship
Doug Mitchell, NPR / Alli Joseph, Seventh Generation Stories / Harry Lin, Startup Advisor and former of Executive-in-Residence at Idealab / Doug Jackson, Shared Vision Marketing / Natalia Oberti Noguera, Pipeline Fellowship

Like speed dating, except this is an exercise in describing you and your company and why you believe you are a winner in the areas of Passion, Money, Brains and People.

4:15 – 5 p.m.
interactive
How to Be a Better Host in the Digital Space
Gene Demby, NPR

How do you build and keep an audience for an 8 a.m. weekend broadcast about politics? What’s the new path to becoming a broadcast host? Masters of multi-tasking, these innovative broadcast hosts will put you on the road to success and offer tips on how to build community and engage users while shining a spotlight on the most important news of the day.

4:15 – 5 p.m.
panel
Crowdsourcing the Experts for UGC Gold
Eric Carvin, AP / Amanda Zamora, ProPublica / Katie Hawkins-Gaar, CNN

How do you determine the best storytelling techniques, strategies, tools and legal guidelines for the fluid world of user-generated content? Crowdsourcing the experts, of course, and then listening to the results.

4:15 – 5 p.m.
interactive
Smart News, Dumb Phones: Reporting and Publishing for Mobile-Only Audiences
Susan McGregor, Tow Center for Digital Journalism, Columbia University

Hundreds of millions of new mobile users come online every year, with a huge appetite for news. But they don’t have iPads or high-bandwidth connections. Will they ever see your coverage? Learn who are the innovators and out-of-the-box thinkers from a range of disciplines who are thinking differently about how to extend the reach of journalism.

4:15 – 5 p.m.
core conversation
Jazz & Journalism: Improvising Innovation
Laura Amico, Homicide Watch, Nieman-Berkman Fellow

Wynton Marsalis describes jazz as “the art of managing change without losing the focus on substance.” Journalism is change, too, blending instinct and expertise, performance and conversation, improvisation and swing time all in a continuously changing environment. In this music-based conversation, we’ll use jazz and improvisation theories to reframe how we structure newsroom and audience relationships and build support for innovation.

4:15 – 5 p.m.
workshop
Developing WordPress to EC2

Amazon EC2 is a great way to start and build projects in a newsroom. Learn the easiest and best ways to get content from one to the next and learn about WordPress’s new code layout to make committing even faster and easier.

4:15 – 5 p.m.
workshop
Digital Sleuthing with Free Tools

Hunting down your next story? There’s evidence all over the internet – Advanced Google Search, the browser’s inspector, WHOIS, IP lookups and more. This is your guide to digital sleuthing with free tools.

4:15 – 5 p.m.
workshop
Device Agnostic Design / Responsive Design Crash Course

Parlor tricks of responsive design don’t hold up. Designing for the device is more important than ever; join us for this crash course in responsive design.

4:15 – 5:15 p.m.
NewU Startup Loft
The Warm-Up: Companies Practice Pitching
Natalia Oberti Noguera, Pipeline Fellowship / Harry Lin, Startup Advisor and former of Executive-in-Residence at Idealab

The companies that were chosen to compete for seed funding will get a chance to practice their pitch for funding to some of our judges.

7 p.m. Opening Night Reception at the Tabernacle

Join us for drinks and the usual amazing networking at this historic ATL venue, plus hear our first-ever band: Ruby Velle and the Soulphonics. Attendance is included with your ONA13 General Pass; make sure to bring your badge. Sponsored by The Weather Channel.

Day 2: Friday, Oct. 18

7:30 a.m. – 7:30 p.m. Registration

Pick up your badge for two more full days of sessions.

7:30 a.m. – 7:30 p.m. Help Desk

Have a question? Head to the help desk, near registration. Or use the #ONA13help hashtag.

9 – 10 a.m. Open / Midway / Job Fair
10:15 – 11:30 a.m.
NewU Startup Loft
Branding: You and Your Company
Alli Joseph, Seventh Generation Stories

Alli will lead an exercise to help you come up with a brand slogan for your company and how you can explain yourself and your intentions in just a few, highly effective words.

10:30 – 11:30 a.m.
solo
10 Tech Trends For Journalists
Amy Webb, Webbmedia Group

This popular annual ONA session features the 10 trends that will have the biggest impact on journalists this year, from cyber security to data analysis to breaking news analysis. Amy returns to explain what the trends are, why they matter to you and your organization and how you can prepare for the disruption ahead. As always, Amy will bring lots of never-before-seen prototypes, handouts, betas and other surprises.

10:30 – 11:30 a.m.
duo
Bringing Tech into the Classroom
Miranda Mulligan, Northwestern University / Chrys Wu, The New York Times

As technology rapidly revolutionizes the face of media, universities often struggle to keep up with the pace of the marketplace. This session will provide educators and those who love them with guidelines and strategies for bringing technology skills into the classroom and curriculum.

10:30 – 11:30 a.m.
panel, Law School
Law School for Digital Journalists: The Legal Panel
Jon Hart, Dow Lohnes PLLC / David Ardia, UNC Center for Media Law and Policy / Scott Dailard, Dow Lohnes PLLC / Eric Lieberman, Fusion / Deirdre Sullivan, The New York Times Company / Barbara Wall, Gannett Co.

The classic ONA Legal Panel, now in its 15th season. ONA general counsel Jon Hart will moderate a conversation among the faculty from earlier sessions and with conference participants. We’ll talk about the theory and practice of media law in the digital age: Does the “Press Clause” of the First Amendment protect a different set of rights than those protected by the Speech Clause? If so, what does that mean for digital journalists? How can digital journalists mitigate legal risk in a world with more than 200 legal systems and one Internet? What’s the status of the resurgent effort to enact a federal shield law? Should your newsroom have a social media policy and what should it be? We’ll talk about legal issues in the news, legal issues that are keeping our faculty awake nights, and whatever else is on your mind. Come armed with questions.

10:30 – 11:30 a.m.
interactive
Topic Pages, Liveblogs and Story Streams — Tools and Formats for Evolving Narratives

New story formats are emerging for covering and presenting rapidly evolving stories in a simple stream of information. Newsrooms have been identifying new ways of leveraging user trends to deliver news in optimized formats. Story streams, topic pages and slow live blogging platforms are just some of the experiments with new article formats. Join journalists, researchers and product developers who have developed new tools, formats and editorial processes to address evolving narratives as they share and compare learnings.

10:30 – 11:30 a.m.
duo
Collaboration ROI: Who Do You Trust?
Debbie Galant, NJ News Commons / Meghann Farnsworth, CIR Online

Productive collaborations emerge from a win-win, no-holds-barred sharing of resources and capacities. The key is building trust. Learn from leaders who have managed successful collaborations on what works and what doesn’t and leave with the tools to optimize your next investigation.

10:30 – 11:30 a.m.
interactive
If I.F. Stone Had a Computer: Document Mining in the Digital Age

Celebrated investigative journalist I.F. Stone got many of his best scoops by poring over public, but obscure, government records. Today, more government documents than ever are available online, FOIA requests routinely result in thousands of emails and massive leaks have become routine. It can be tricky to report on this quantity of material, but there are emerging tools. In this hands-on workshop, expert instructors will show you how to use three front-line document mining tools: DocumentCloud (upload, storage, search and publishing), Overview (automatically sort documents into topics) and Tabula (extract tables from PDFs). Come dive into our example document sets, or bring your own document overload problems.

10:30 – 11:30 a.m.
workshop
“Ha, Your Data’s Showing”

Data comes in many forms. What if there’s no spreadsheet or API? Learn ways to get structured data from sites and documents using your browser’s inspector and other tools.

10:30 – 11:30 a.m.
workshop
Constructing Meaningful Infographics

Sometimes a bar chart is the best way to present your information. Learn to understand the visual literacy of your audience and new ways to communicate knowledge that’s new and breathtaking.

10:30 – 11:30 a.m.
workshop
Timeline.js

Make beautiful responsive timelines with a Google Doc. Seriously.

11:45 a.m. – 12:45 p.m.
interactive
Rise of the New Revenue Models
John Foreman, Mailchimp

There’s no silver bullet — we all know that, right? This session takes you outside the traditional, print-based solutions of advertising and paywalls and into the world of big data to give you real advice on how to make it work for your business.

11:45 a.m. – 12:45 p.m.
interactive
The Power of Video Now
David Clinch, Storyful / Phoebe Connelly, PostTV / Matt Mansfield, National Geographic

We know video is popular, but how do we turn video users into an engaged audience? And how are companies making money from new video ventures?

11:45 a.m. – 12:45 p.m.
panel
Covering the Unthinkable: School and Public Space Violence
Kelly Sullivan, WEGO Health / Chrissy Taylor, The Hartford Courant/FOX CT / Kevin Dale, The Denver Post / Rick Hancock, MyAJC.com at Atlanta Journal-Constitution

Newtown, Conn., changed the rules in covering mass murder in the U.S., too quickly followed by the Boston Marathon bombing. Whether in an Aurora, Colo., movie theater, an Arizona shopping center or a Navy Yard in Washington DC, journalists can accurately and humanely report on violence in public spaces, as evidenced by award-winning and controversial work by our presenters.

11:45 a.m. – 12:45 p.m.
solo
Bag a Troll
Peter Dykstra, Environmental Health News

Trolling is a favorite internet pastime for some, a full-time job for too many. Whether you’re a reporter sharing insights on Twitter or an editor monitoring your comments section, handling them can be a punishing task. But there’s social science data out there to help you understand, deal with and halt troll-like behavior.

11:45 a.m. – 12:45 p.m.
interactive, Law School
Law School for Digital Journalists: Copyright Law
Jon Hart, Dow Lohnes PLLC / Eric Lieberman, Fusion

This class will cover the basics of copyright law as background for a detailed discussion of fair use. We’ll talk about what content you can borrow from others and how to know when others are borrowing more content from you than fair use permits. We’ll dispel some common misconceptions about copyright, discuss how you can protect yourself against liability for user generated content, and give you practical tips on acquiring content and administering freelance contracts.

11:45 a.m. – 12:45 p.m.
NewU Startup Loft
Show Me The Money: Angels Speak
Natalia Oberti Noguera, Pipeline Fellowships / Tim Reese, National Minority Angel Network / Jill Ford, Angel Investor and Startup Advisor

Yes, there is a difference between money from a VC, Angel investor or a Foundation. We’ll describe the difference and offer tips on deciding what’s best for your and your company.

11:45 a.m. – 12:45 p.m.
workshop
10 Things You Missed in CS School

Picking up code on the side means you miss some important things you won’t find in a book. Here are 10 lessons for the novice or journeyperson.

11:45 a.m. – 12:45 p.m.
workshop
Building Digital News Projects with Tabletop.js and Handlebar

Maybe you’ve used pre-packaged vendor tools to create digital news presentations, but you aren’t quite ready to tackle full-stack programming, database management and server setup. Maybe you’re hoping to show reporters how keeping structured data about their beat can benefit the organization. Or maybe you’re looking for a tool that helps organize/display information when a breaking news event happens.

Enter tabletop.js and handlebars.js, two little JavaScript libraries that play well with one another and make it easy to maintain and deliver data-driven content using a Google Spreadsheet. You’ll see: examples of work using tabletop & handlebars; how a Google Spreadsheet can power a Choose Your Own Adventure interactive, a chart or a timeline or collaborative and engagement projects; how a newsroom can collaborate on a Google Spreadsheet.

1:15 – 2:15 p.m.
keynote
KEYNOTE LUNCH: Nate Silver

The best-selling author of “The Signal and The Noise: Why Most Predictions Fail — But Some Don’t” and expert data forecaster at FiveThirtyEight.com will share his thoughts on the critical role data plays in the media industry.

2:15 – 3 p.m.
NewU Startup Loft
Growth Hacking
Kaizar Campwala, Stitcher

Use the data you have about how readers/customers use your service to find new customers, and keep them coming back (aka user acquisition and retention).

2:45 – 3:45 p.m.
interactive
If a Picture Is Worth a Thousand Words, What is Photojournalism Worth?

Inspiring examples of the art of picture taking and the art and the value of investing in photojournalism. (Unverified photos = scary and wrong.)

2:45 – 3:45 p.m.
interactive
Hack the Curriculum
Eric Newton, The Knight Foundation / Cindy Royal, Texas State University

With lessons from the morning’s Bringing Tech into the Classroom “Listen” session, participants will be led in groups to brainstorm and develop new classroom curricula.

2:45 – 3:45 p.m.
interactive
Decision 2014: Lightning Round
ONA Board of Directors election slate to be announced

What are the top high-level issues facing digital journalists? We’ll crowdsource your thoughts and challenge leaders in our industry — and candidates for the 2014 Online News Association Board of Directors — to share their reactions in three minutes or less, followed by your Q&A.

2:45 – 3:45 p.m.
interactive, Law School
Law School for Digital Journalists: Newsroom Law
David Ardia, UNC Center for Media Law and Policy / Barbara Wall, Gannett Co.

This class is designed to help you stay out of legal trouble (or a least go in with your eyes open). We’ll explain the basics of libel, privacy, and newsgathering tort liability and provide practical advice on managing newsroom risk. We’ll talk about subpoena compliance, media liability insurance, managing and moderating user submissions, and practicing journalism in the cloud.

2:45 – 3:45 p.m.
workshop
Web Dev Literacy: Learn the language

Python, SSH and GitHub, oh my! Learn the lingo of web developers to better communicate and collaborate on projects.

3:15 – 4 p.m.
NewU Startup Loft
The Art Of The Pitch
Jeremy Caplan, CUNY Graduate School of Journalism

Does it seem like all you do is pitch, pitch, pitch and no one hears you? We’ll offer some suggestions on how to become less a presenter and more of a conversationalist to potential investors.

4:10 – 5 p.m.
NewU Startup Loft
What Should My Pitch Deck Look Like?
William Crowder, DreamitVentures

10-20-30? Does that work? How much text should in put in a slide? What about embedded video or audio? None of the above? Come hear from an investor about what he looks for in a Pitch Deck.

4:15 – 5 p.m.
duo
Innovative Storytelling on a Shoestring
Christopher Wink, Technicall.y / Tiffany Shackleford, Association of Alternative Newsmedia

Low or no budget? Small or no development team? Get help in applying no- and low-cost tools and new storytelling techniques for your small newsrooms.

4:15 – 5 p.m.
duo
Open Source in the Newsroom
Dan Sinker, Knight-Mozilla OpenNews Project / Michael Manness, The Knight Foundation

Making your newsroom open source is not just about “free.” The ethos comes before the tools, along with the desire to make workflow and production easier and more managable. Learn how to build a team of people and suite of tools that can influence what happens in your newsroom on a micro and macro level.

4:15 – 5 p.m.
panel
The $ Words: Sponsored Content, Advertorials & Native Advertising
David Spiegel, BuzzFeed / Joe Webster, SmartBrief

See specific use cases from news organizations finding success with digital revenue streams and walk away with strategies, ethical guidelines for the production of native ads and sponsored content and producing advertorials for 21st Century advertising.

4:15 – 5 p.m.
interactive
OK Glass, What’s News?
Adriano Farano, Watchup / Robert Hernandez, USC Annenberg / Sarah Hill, Veterans United Network

Glass is here. Now what? How can you design a compelling news experience for Google’s first wearable device? What does it take to develop an app, or “glassware” for Glass? How can we use Glass to create original reporting? Join three Explorers — an entrepreneur/developer, a producer and a journalism educator — for a discussion about the future of journalism on wearable devices. And take your chance to try the new Watchup glassware. Right on your eyes.

4:15 – 5 p.m.
interactive, Law School
Law School for Digital Journalists: Running a Digital News Business
Deirdre Sullivan, The New York Times Company / Scott Dailard, Dow Lohnes PLLC

This class will cover a broad range of business-side legal issues that you’ll want to be on top of if you’re involved in a digital news operation. We’ll cover ad sales, advertising compliance, ad substantiation; data collection, behavioral advertising, and privacy; branding, trademarks and domain names; email marketing; and promotions.

4:15 – 5 p.m.
workshop
Programmer Workflow

From git to commit, root to branch, learn the best way to go from ack to zsh.

6 p.m.
keynote
KEYNOTE: What Journalists Can Learn from Shine Theory
Ann Friedman / Aminatou Sow

The competitive edge used to be the lifeblood of journalism. Now it can actually stifle creativity, and even — in the case of social media — become the enemy of accuracy. It’s time to rethink media’s priorities. Shine Theory can help foster collaboration and improve management skills and workflow. Think of it as “I don’t shine if you don’t shine.”

7 p.m. Friday Night Networking Mixer

Continue the conversation with food, drink and discussion following the Friday Night Networking Keynote, sponsored by Disney.

Day 3: Saturday, Oct. 19

7:30 a.m. – 5 p.m. Registration

Pick up your badge for the last full day of sessions.

7:30 a.m. – 5 p.m. Help Desk

Have a question? Head to the help desk, near registration. Or use the #ONA13help hashtag.

8:45 – 10 a.m.
keynote
KEYNOTE

Details to come.

10 a.m. – 12 p.m.
NewU Startup Loft
The Final Pitch

Competitively selected companies pitch for seed funding.
(This is a private session.)

10:30 – 11:30 a.m.
duo
The New Management Skills
Callie Schweitzer, TIME Magazine / Rob King, ESPN

Two respected media leaders of different generations ESPN’s Rob King and TIME’s Callie Schweitzer have a candid discussion about how the new digital ecosystem is (or should be) changing the rules of newsroom hierararchy, design and workflow.

10:30 – 11:30 a.m.
panel
Courage Under Digital Fire
Claudia Duque, Radio Nizkor, Colombia / Khadija Ismayilova, Radio Free Europe/Radio Liberty, Azerbaijan / Chiranuch Premchaiporn, Prachatai, Thailand / Nadine Hoffman, International Women’s Media Foundation

What is it like to be a woman journalist working to harness the power of digital media in Azerbaijan, Mexico, Afghanistan or Thailand, where you’re often targeted online by governments? Hear from the International Women’s Media Foundation’s Courage in Journalism Award winners past and present and walk through preliminary findings from IWMF’s research on security threats and how to deal with them.

10:30 – 11:30 a.m.
workshop
Adopting WordPress in the Newsroom

Today’s rapid rate of change requires a buildable, easy-to-use publishing tool. One where newsrooms can effectively collaborate and communicate in the system. We’ll teach you how to implement WordPress in your newsroom for fewer headaches and doing better journalism.

11:45 a.m. – 12:45 p.m.
interactive
Broadcast for All: Mastering Multi-Screen Production
Maya Baratz, ABC News

First there were two screens, then four. Soon, any surface will tell a story. There’s massive opportunity for user engagement, monetization and market expansion in this multi-screen world. Hear some of the most innovative examples in the industry and get a roadmap for your new production strategy.

11:45 a.m. – 12:45 p.m.
workshop
Do the Math: How to Finance Non-Profit Journalism
Emily Ramshaw, Texas Tribune / Anne Galloway, The VT Digger

So you want to start a non-profit news organization — but you’re not sure how to make the numbers work? We’re here to help. In this workshop format, we’ll walk you through financial strategies, from diversified funding streams to events and the best fundraising pitches (and people to ask).

11:45 a.m. – 12:45 p.m.
workshop
Build Your First Data Driven Map with Tile Mill
Lisa Williams, Investigative News Network

This hands-on session is aimed at absolute beginners (and experienced folks who want a brush with the glory that is Beginner Mind). We will do a step-by-step walk-through of building a beautiful, colorful, zoomable, interactive map in TileMill using real public data (no dummy example data here!).

12:45 – 2:45 p.m. Lunch / Free Time / Midway / Job Fair

Explore the Midway!

2:45 – 3:45 p.m.
lightning talk
Lightning Talks

In September, we’ll collect submissions from the brightest minds in the industry — on any topic — and look for your votes on who will give 10 fast-and-furious presentations here.

2:45 – 3:45 p.m.
panel
Radical Collaboration: How to Build a Modern Media Company

Vox Media’s leadership team details how it built a modern media and technology company around the idea of “radical collaboration” across its editorial, advertising and product departments. Creating a scalable business around premium publishing and journalism on the web takes operational, cultural and technological effort that ultimately brings together content, product development, video production and sales/advertising.

2:45 – 3:45 p.m.
panel
Sensor Journalism
John Keefe, WNYC / Julia Steele, DataSensing Lab / Kipp Bradford, Data Sensing Lab / Fergus Pitt, Tow Center for Digital Journalism, Columbia University

As data journalism becomes mainstream, news organizations hire programmers and technology becomes ever cheaper, more widespread and more powerful, new possibilities arise for sensors to be used as reporting tools.

2:45 – 3:45 p.m.
workshop
Fasttrack Video Workshop 1: Shooting Great Video
Andrew Lih, American University / Lam Thuy Vo, Al Jazeera America

What are the best techniques for quick, effective video gathering?

This hour-long workshop focuses on story shooting and strategy in the field. From raw video clips in breaking news scenarios to longform video storytelling, we show you techniques that can help you shoot compelling closeups, capture logical shot sequences, collect interviews and capture high quality audio.

You’ll walk away with tangible work flows, checklists and tools so that anyone with an iPhone, camcorder or RED 4K camera can come away with superior storytelling outcomes. We’ll also be discussing equipment requirements.

No prerequisites required. Come to the session, even if you’re totally new to video.

4:15 – 5 p.m.
workshop
Fasttrack Video Workshop 2: Video editing – A Skill Worth Fine-Tuning
Andrew Lih, American University / Lam Thuy Vo, Al Jazeera America

A lot of people concentrate on shooting when they take their first steps as video reporters. But fewer people put the same amount of effort into improving their editing skills. That can be to the detriment of a story: editing is where storytelling happens.

This hour-long workshop focuses on video story structure and fine editing. Learn how to organize your edits; how to structure your video pieces into scenes, action shots, narration and voice over and moments of reflection to tell a linear, visual story; and how to understand the role of rhythm and style in video editing.

We will also discuss the many options for editing, from Adobe Premiere to Final Cut to iMovie.

No prerequisites required. Come to the session, even if you’re totally new to video.

7 p.m. Online Journalism Awards Banquet

Join ONA and our academic partner, the University of Miami School of Communication, as we celebrate the outstanding work of Online Journalism Awards finalists at the awards dinner and presentation.